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M4 Lesson 4 Discussion: Barilla SpA Case Discussion Forum

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1. What steps did either Giorgio Maggiali or Barilla’s top management need to take to overcome the external obstacles to JITD implementation? Which one or two items would you suggest should be the first actions taken? Why are these initiatives top priority?

2. Barilla’s Maggiali faced considerable internal resistance to JITD. In reading the case do you have a different perspective on the causes of the internal resistance based upon your experiences- why or why not?

Compare or contrast your personal view on the causes with the resistance Maggiali encountered! Please explain!

3. If your organization or another organization with which you are familiar has attempted to implement a continuous replenishment system, such as vendor managed inventory, please share with the class your perspective on the difficulties encountered and how, or if, those difficulties were overcome.

Has the program been a success from your perspective and/or what steps need to be taken to make it more of a success?

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