Assignment Questions
1. What are the unique strategies that the emerging-market companies employ in pursuing globalization?
2. What strategies will M&M have to employ in the U.S. to be able to sell its SUVs?
3. What are the various alternatives in front of M&M in building its brand at the global level?
You will also integrate the questions throughout as part of your analysis. In addition, be sure to address the following:
• Provide a cultural profile of the company and it’s historical background
• Discuss the communication issues as they move into emerging markets such as the United States
• Discuss the staffing policies and HR challenges that will be used
• Discuss leadership and motivation.
• Explain issues of concern that should be addressed
• Describe the organizational structure and changes necessary to facilitate expansion
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