After reading chapter 4 and the Roku case, prepare your answers in a .doc or .pdf to the following questions. You will not need to do any additional research other than the case, videos, and website link provided.
- Apply the VRIO framework to determine whether Roku has a competitive advantage. If so, is its competitive advantage sustainable? Why or why not?
- Was advertising the best business model?
- Should Roku try to remain neutral, or should it follow Apple, Amazon and others with investments in more proprietary content?
- Should Roku stay the course and remain focused on building the installed base of Connected TVs and drive advertising?
- https://www.roku.com/
- https://www.youtube.com/watch?v=x9bS1TQmOVA
- Submissions should be no longer than 3 pages in length.
- Double space, 12 point font
- No title page or bibliography needed
- Format as .doc or .pdf
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