CHOSEN TOPIC IS SEPHORA
First, pick an advertised product or service or a company that has used advertising or public relations to effectively communicate to its publics. Then you should conduct research to identify who that product is advertised to and/or how public relations is used to move public opinion using the media. Additionally, you must analyze 3 advertisements or other communication pieces created for persuasion (billboards, white papers, etc). Look for print ads, press releases, 30-second spots on live or streaming tv, and/or online ads–anything that shows your organization making communication with its target audience.
Make sure you choose a campaign where you can use some of the issues that have been raised during the semester to show what you’ve learned.
Include the following in your analysis:
- Understand what elements of the campaign worked well/ not so well
- Learn how the target audience responded to the campaign
- Review ultimate effectiveness of the campaign versus objectives
- Provide valuable learnings for future campaigns
- Any controversies or consequences of campaign
- social and ethical concerns brought up by your campaign
- Pay specific attention to any impact from globalization, technology
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