Situation
You just graduated from University with a major in International Business. You have started looking for jobs in the area, but so far, you have not had any luck. An entrepreneur at heart, you are considering the opportunity to start your own international trade business. Besides, you think to yourself that Florida’s location makes it a good place to venture in this area, and your grandparents just gave you the news of a $100,000 graduation gift to be given to you with the condition that it be used to cement your business career. They are willing to give you even more money if you can show them a sound business plan. You are excited about this opportunity to strike out on your own and are ready to work on the plan right away. After looking at the various foreign market entry approaches you decide to start your own exporting business.
Product: Coffee
Export from: Guatemala
Import to: U.S.A
For your proposed export business, fully develop the following components:
brief business writing format, use the numbered items above as headings and include reference citations. with correct spelling and grammar, and a cover page.
- The identification, evaluation and selection of potential export management companies, export agents/brokers, or sales agents and distributors.
- Identification, evaluation and selection of logistics providers.
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