Discussion – Cross Channel Retailing

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1. include in text citations, and include a Work Cited below your post.
2. APA FORMAT 

Discussion Question

1. In the current retailing landscape, a large number of companies are engaged in cross channel retailing. Almost all large retailers with physical stores have opened online shops, and most category specialists such as H&M, Deichmann, Best Buy or Decathlon operate omni-channel retailing systems. Although catalogs remain an important means of retailing, online channels are proving vital for remote ordering retailers.
2. Even though there are many successful examples of multi-channel, cross-channel and omni-channel retailers, these strategies are not appropriate for every retailer. For example, small and medium-sized retailers rarely have the financial and managerial resources needed to create seamless omni-channel environments by consolidating disparate retail management systems into a single, customer-focused system. Identify a retailer that is not suitable for cross channel retailing?  Explain in detail why this is the case
3. Discussion Question
   1. Using the catalog of retail functions, describe Tesco’s activities in terms of these functions. Discussion Questions
      1. What are the main success factors of Decathlon’s core store-based retailing concept?
      2. How could it be improved in the future, e. g., additional services?