This is a short assignment about SEO. Here are the instructions:
Instead of looking at my ugly mug this week for 45 minutes or so, I have added a bunch of links from Google on the basics of paid search and an overview from Neil Patel on SEO. Watch those first before you try to do any of this weeks work. I would also recommend if you are serious about working in media today, you take the time to become Google certified and or IAB certified. They both offer courses and certificates that will really help you set yourself apart at an interview.
For this weeks assignment you will look behind the curtain of the orangetheory website at orangetheory.com. For this exercise move through the various pages of the site and pay close attention to the keywords and content types you are seeing. Identify at least 10 keywords that you think are important that are embedded in the content and give a short explanation (two sentences) for each as to why these may be important to this brand. In addition search for each of these 10 keywords and see where Orangetheory shows in the SERP. Screenshot each of these placements and add to your document.
Look closely as there are important keywords that are beyond the basics you will see that have been identified as huge opportunities for both organic and paid growth. Think about the way you would search for fitness related keywords. You are not allowed to use Orangetheory or the word Fitness as part of your submissions as these are built into the brand name.
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