SPEECH OF TRANSFORMATION
Your speech must meet the following guidelines:
- The text (or subtext) of your speech must include some element of transformation (personal, product, process, new knowledge, new application, etc.). The speech is to be influential and compelling in nature…but not a commercial or sales pitch.
- Your speech must discuss or be related to business in a clear way (this may include any aspect of career, operations, procurement, adaptation, best practice, etc.).
- Your speech must have a minimum of 3 professional sources (sited orally within presentation).
- Be presented in a professional and rehearsed manner.
- Same procedure for taping and turning in your transcript and speech link.
- Your speech must follow Monroe’s Motivated Sequence (See Below)
Following Monroe’s Motivated Sequence you may choose any topic of choice that shows a transformation process. This could be speaking on how implementing a new policy can or will change a company or school. Another example could be about how going to a 4 day work week would improve company moral.
MONROE’S MOTIVATED SEQUENCE
ATTENTION
-Designed to gain the audience’s attention, and create goodwill and respect between the presenter and audience.
NEED
-Developing a general problem and relating it to audience members’ desires. Remember, the needs are theirs and not yours.
SATISFACTION
-Shows how your service or product solves the problem. It points out the features of your product/service and benefits to audience members.
VISUALIZATION
-Intensifies the desire of audience members to move ahead with the solution you proposed.
-You describe how things will be after the proposal is adopted, and further explain the benefits.
ACTION
-When you urge audience members to take action –with the objective to close your presentation with a sense of completeness, spurring people to act.
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