Take the role of a consultant and produce a case analysis report that highlights the importance of strategic thinking, planning, decision-making, and implementation in the specific context of your chosen path. The case should examine challenges and/or opportunities and use innovative approaches to prepare a strategic response, within the chosen specialist path.
The case study report needs to be academically robust with theoretical underpinning, and presented appropriate to the audience assumable to be executives of the proposed fashion company.
- International Business Development Strategy
You are asked to access the possibility of international expansion, to a selected market and propose solution for achieving successful market entry. You must designate the criteria and variables to consider in the choice of market and recommend the most suitable strategy for international development.
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