The organization is Sephora
Sephora is a visionary beauty retailer founded in Paris, France in 1970 by Dominique Mandonnaud. Sephora carries a wide variety of product categories including skincare, fragrance, body care, hair care, makeup, smile care and Sephora’s own private label. The company has shop fronts in countries all over the globe, and today, the Sephora name is synonymous with beauty, style, fun, and elegance. Today, Sephora is not only the leading retailer of perfume and cosmetics stores in France, but also a powerful beauty presence in countries around the world thanks to its unparalleled mixture of prestige products in every category, unbiased service from experts, interactive shopping environment, and innovation.
Please answer the last two questions. (paragraph for each question)
- Who are the customers and what are their needs? How can the organization fulfill the needs of the customer?
- What is the social context that the organization operates in?
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