Keywords:

Journey, value, voice of customer (VoC), expectations, competitive advantages, touch points, pain points, interaction.

Description:

This is a short description for how to write your literature review, in a very common language, for the better understanding

You need to search / collect minimum of 10 articles, or books or any scholarly material available, that reflect / similar to your project

Read those contents and summarize in one small paragraph that in your own words, correlating your topic to the literature selected

Why you choose this literature, how that study is similar or in argument to your project

You can even point out the gaps in the study missed by one article and pointed out by the other

Or you can even justify that why your topic is important, as the previous studies missed on the important part that you are covering in your project

Once you phrase that article in a small paragraph, keeping it each four to five lines, then you use parenthesis (brackets) to add the Authors last name, separated by a comma and the year of the publication

And the same citation you shall write the complete information of the author’s publication in the reference list

So basically through the literature review, you are informing the reader that previously the similar studies were done and they covered particular things, without the knowledge of who did it (author), and keep this very brief, because the reader will not want to read huge articles to understand your project and then read your project. So keep it short and informative