Pages to use are C13-C-18-
Strategic Management (MGT 4476)
Case Analysis – Paper Template
Instruction
You must use the
American Psychological Association Publication Manual 6.0 as your guide to
writing this paper. Use 12 pt. font size, in Times New Roman and double space. The
paper should be 3 pages not include title page and reference page. Instead of
summarizing the case, using the information in the case to defend your
argument. Try to avoid being descriptive, but be analytical.
Some
basic references:
-
Finance.yahoo.com
and MSNmoney.com -
Hoovers.com
-
Business
Source Premier (Enhanced)Company Profile and Industry Profile
-
The
company’s website -
Small
Business Administration -
Wikipedia’s
references or sources (Not Wikipedia)
-
The Financial analysis
(Financial Analysis file under “learning module 3—FILE ATTACHEDCompute each ratio within the five
categories of ratios and interpret. These ratios should be compared with the
industry average or the company’s historical performance. Evaluating the
company’s overall financial health.-
Profit
ratios: measure the efficiency with which the company uses its resources. -
Liquidity
ratios: a measure of its ability to meet short-term obligations. An asset is
deemed liquid if it can be readily converted into cash. -
Leverage
ratios: A company is said to be highly leveraged if it uses more debt than
equity, including stock and retained earnings. -
Activity
ratios: indicate how effectively a company is managing its assets. -
Shareholders’
return ratios: measure the return that shareholders earn from holding stock in
the company.
-
-
Analyze
business-level strategy-
Differentiation,
cost leadership, focus, or integrated cost leadership/differentiation
-


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