Imagine yourself as a brand manager of Pantene, and you’ve just received Nielsen’s market research report. Your brand marketing director is asking you to summarise key learnings form the Nielsen research and provide a proposal to reclaim Pantene’s lost share. Your report should include,
1. Diagnose category and consumer trends
2. Analyse key causes of Pantene’s share decline
3. Provide a proposal covering marketing strategies you recommend for the brand to regain its share
You’re expected to reflect key learning from the IM course, i.e. segmentation, targeting, positioning and 4P strategies.
Assignment rubric is attached for your reference
you do not need any other resource, just based on this pdf. Remeber You’re need to reflect key learning from the IM course, i.e. segmentation, targeting, positioning and 4P strategies.
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