Compare the websites of TESLA vs. FORD and discuss how each company uses
their website to their advantage, what disadvantages you see, what areas could be
improved, and does their website add value to the business. Also, explain how the
companies use [or don’t use] the website to strengthen their competitive advantage
(e.g. a unique system for order fulfillment, customer relationship management, etc.).
Consider the questions below in your response.
▪ How long have they had a website? (Use a tool like the “Wayback Machine”)?
▪ How integrated is the website with the organization’s mission and how coordinated
is it with the company’s overall online presence?
▪ How easy is it to use and navigate each company’s web site?
▪ What impact do you expect the website to have on the organization’s business?
▪ What kind of company related information do they provide on the web site
(organizational structure, press releases, etc. – check out the About button)
▪ Is the company driving technology or is technology driving the company?
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