Austin took some time to define the essential brand for Tio as a drinkable soup that replaces a meal. According to Heaton, “Branding is the expression of the essential truth or value of an organization, product, or service.”
Review the definitions below:
CHANNELS: Describes how a company communicates with and reaches its Customer Segments to deliver a Value Proposition.
CUSTOMER RELATIONSHIPS: Describes the types of relationships a company establishes with specific Customer Segments.
Think about branding in relation to your “big idea” and answer the prompts below:
- How will you reach the necessary Channels to communicate with your prospective Customer Segments?
- What type of relationship does each of your Customer Segments expect you to establish and maintain with them?
- What questions or uncertainties do you have about the brand you would like to create?
0 comments