You need write a Commercial and a PSA.
- You will write a radio or TV ad :30 or :60. The ad will be based on a print ad of your choice from New York Times. 2.
- You will write a radio or TV :30 or :60 PSA. This includes SFX. The PSA is to be based on a charity of your choice.
TIPS TO WRITING SUCCESSFUL RADIO COMMERCIALS
Advantages to Radio Advertising
./ It offers a message to listeners while they are working, traveling, relaxing or doing almost anything.
./ It is a relatively inexpensive way of reaching people.
./ A radio spot can be produced and aired within a short period of time.
Disadvantages to Radio Advertising
./ If the listener did not catch all of the radio message, he/she cannot go back and hear it again.
./ It is important to know when listeners are listening. A commercial should be placed in a certain time slot and on a specific radio station in order to rach a certain audience.
./ It is not a good medium to mention prices and telephone numbers because most people listen to radio when they drive.
./ Radio listeners increase during the spring and summer, so it is not recommended to spend the entire advertising budget during the fall and winter. It is best to advertise during spring and summer as well as holidays, back to school, etc.
Tips to Writing Effective Radio Commercials (Spots)
./ ~ creative. If it sounds like all of the rest of the commercials, it will not stand out.
./ Use jingles, absurdity, multi-voices, sound effects, etc.
./ Get your listener’s attention immediately.
./ Use the name of the product, store (whatever is being advertised) at least three tImes in the 30 second spot. ·
../ Write in a conversational style.
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