The Journal Discussion should use the course materials and the journal reading to explain how the concepts of the course can be related to your workplace or personal experience. Do not summarize the reading and/or course concept(s), but perhaps comment on concepts directly applicable to your workplace. The journal discussion should demonstrate in your initial post that you have thought through a topic or two and can relate them to your experience. Journals will be approximately 150-250 words single spaced.
Grade Rubric:
Post was well developed and contained content related to the journal reading and/or course concepts
Excellent English/writing skills demonstrated.
Sources are cited and referenced in APA format.
Comment(s) demonstrates critical thinking, application, examples, and contributes substance to discussion.
At least one substantive reply within the course Unit.
Post was well developed and contained content related to the journal reading and/or course concepts
Excellent English/writing skills demonstrated.
Sources are cited and referenced in APA format.
Comment(s) demonstrates critical thinking, application, examples, and contributes substance to discussion.
Directions
An important element in strategy development is attempting to anticipate how a competitor might respond to your changes in strategy(ies). Select a company and a product you use/ are familiar with that has a similar competing item made by another company (Under Armour versus Nike, Campbell versus Progresso, Allstate versus State Farm). What might these two companies use as strategies to get you to buy their product? Use concepts from the reading and additional source(s) beyond the reading for support. Consider the long-term consequence of the strategy(ies) you describe for profit and company growth.
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