MKT 229Module Five Journal Guidelines and Rubric Overview:
In this assignment,you will discuss the role of public relations in an integrated marketing campaign.Note that this journal is private between you and the instructor.Prompt: Read Case Study: How Fame Made Snickersâ€â€œYouâ€re Not You When Youâ€re Hungryâ€Campaign a Success. In your journal assignment, address the following: ï‚·Discuss the role of public relations in this integrated marketing campaign. In this scenario, did public relations and marketing work collaboratively to relay a cohesive message? How so? ï‚·What strategies or tactics were used to do this successfully? ï‚·Discuss the relationship between public relations and marketing. ï‚·What key performance indicators (KPIs)do you think you would be looking for in this scenario? ï‚·Is there anything you would change in order to create an even stronger, more cohesive message? Explain.
Rubric Guidelines for Submission:Your assignment should be two to three paragraphs in length. Any sources should be cited in APA format. Submit assignment as a Word document with double spacing, 12-point Times New Roman font, and one-inch margins
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