- The company you choose needs to be a publicly traded company doing business in the United States.
- You CAN NOT use a company you have worked on in the past or are working on in another class during the same term.
- Please review the course academic integrity policy as this project (and all other written work) is expected to be in complete compliance.
This interdisciplinary capstone core course focuses on how to create, identify and manage competitive advantage within an organization. Each student will be required to prepare a professional report that provides a detailed and thorough strategic analysis of a corporation chosen by the student. The term professional means that it is well written, well sourced and analytical.
The purpose of the assignment is to provide students the opportunity to demonstrate an understanding of the process of strategy development and analysis, rather than complete a detailed task list for the assignment. The written part of this assignment (excluding cover page, table of content, appendix, reference pages) should be no less than twenty-two (22) and no more than thirty (30) pages.
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