For this assessment, consider that you work as a marketing analyst for a consulting firm and that your manager asked you to develop an analysis white paper that will be used for marketing purposes to showcase the firm’s consulting capabilities. Choose a product or service made by an organization that is large enough to generate primary as well as secondary research resources. Research the product or service and write an analysis of your findings. In your analysis:
- Describe the company and relate the product or service to the mission or values of the company.
- Assess how well a company’s product or service meets customer requirements related to a product or service.
- Analyze the company’s competition in relation to its product or service.
- Explain how product positioning strategies contribute to competitive advantage in the marketplace and assess the strengths or weaknesses of the strategies used.
- Explain how the company’s product strategy attempts to carve out a niche or maintain market share leadership. Consider branding, design, product positioning, and other relevant product-related elements.
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