Successful businesses identify a competitive advantage and fully exploit it. Referring to the attached list of Indiana’s 50 Largest Publicly-Traded Companies Download attached list of Indiana’s 50 Largest Publicly-Traded Companies, please identify a company that has implemented a set of practices that sets it apart from its competitors. In completing this assessment, please discuss the following:
Which company did you choose and what are the company’s products or services?
Who is the market leader of that product or service? Who are the main competitor(s)?
What differentiates this company from its competition?
What concerns do you have about the company (none is not an acceptable answer)? What can be done to remedy those issues?
Does the company currently engage in international sales? What can the company do in order to develop or otherwise increase its overseas’ presence (whether through increased sales, or by entering the international marketplace)?
Knowing what you know now, what suggestions would you make for the company to gain additional market share?
Explain why you believe your suggestions will help the Indiana company you chose improve its market
0 comments