You show an understanding of the target market, but you need to narrow it down to a specific category. You cannot target everyone. Also, the income range/ year is too low and it is below the poverty line. With this income, they do not have the discretionary income to purchase your product.
See the example below and try to describe your target market in a similar manner. Then, you can provide the lifestyle, psychographic, purchasing pattern description, etc. any relevant information about your target market.
For example, demographic information may show you that a likely user for your product is a male between ages 25 and 34 who earns between $25,000 and $35,000 per year and has a four-year college degree.
You will use this week’s discussion revised as needed in Assignment 2
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