This assignment will investigate the strategy of Billabong (surf clothing company).
Analyse the strategy of Billabong using the strategy tools we have discussed (Porter 5 Forces SWOT, Life Cycle, Ansoff Matrix and more).
Discuss what is good and bad about this strategy.
Next propose a focussed strategy for the next 12 months for Billabong.
Your report should cover:
Definition of the boundaries of the industry.
What is happening in the industry in which this organisation is located (5 forces, life cycle) – identify issues in the industry and explain how they are relevant to the formulation of strategy for this organisation
What is happening in Billabong (SWOT, life cycle) – identify issues relevant to the formulation of strategy for Billabong. Discuss the SWOT and try to connect a strength with an opportunity.
Discuss the issues identified above, what is important and what are the opportunities.
Recommend a new strategy for Billabong and explain why this strategy should be adopted.
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