In this project, you will work individually to provide social media consulting. You own a Social Media consulting company, and your company has been selected to work with a new Saudi organization (business or non-profit) of your choice (select a business of any industry).
The selected business has decided to launch a New Product and Mobile App campaigns on social media. And they are planning to market and present their products or services on social media such as Instagram, Twitter, Snapchat, Foursquare, Facebook, YouTube and Blog…. etc.
For this part of the assignment, you need to write a report that describe the following aspects of the business.
- Brief overview [Brand Summary & Social Media Accounts] [1.5 marks]
- Audit
your social media platforms performance [2 marks] - Social media benchmarking [3.5 marks]
- Define your social media marketing goals (based on launching a new product and mobile App campaigns) [1.5 marks]
- Research your target
audience [1.5 mark]
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