This is an individual project whose objective is to learn from real examples of companies’
successes and failures in international markets. Students are required to report ten examples
with a proper theoretical explanation of why happened what happened. Examples should be
recent and no older than five years of occurrence. Every student must submit in Brightspace
before the beginning of session 4, a descriptive report in ppt presentation of the examples. It is
expected that each example will be presented and analyzed in a maximum of a single page (you
may include pictures, references to websites, and of course, your own analysis of each
example).
The report in ppt format MUST contain at least the following:
– WHICH company and type of product is involved?
– COUNTRY of origin and country where the situation happened and YEAR when the
situation occurred.
– WHAT is the marketing situation that can be classified as success/failure?
– WHY is it a success/failure?
– LESSON learned
– REFERENCES
0 comments