HI there, check the files attached below, read the (coursework guideline). read the essential reading that should be used as references and in text citations in the file named (reading and reference). let me know if you dont have access to the readings so I can send you the file.
- The assignment involves the development of an international marketing plan, which would help a firm exploit the market opportunity to sell products to the target customers in a specific foreign market.
- §The firm must be a ‘real firm’ in one of the following industrial sectors.
§ Fashion sector (e.g., Zara, Topshop, H&M, Burberry etc.)
§ Fast-Moving Consumer Goods (FMCG) (e.g., Coca-Cola, P&G, L’Oréal etc.) - §The level of analysis could be a brand (existing brand) or company level. You will need to make sure that the brand/company has not entered the chosen market before by searching information from numerous sources.
- §Select a country where the company is not currently operating, which could be a viable target for a foreign market entry.
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