International Marketing

APA Format

Part One: 400–500 words

Discuss the following :

• How does the country’s economic environment affect potential business in your selected country, and why?
• How does the economic growth of the country affect demand for your product, and why?
• How will you distribute this particular product, and why?
• How does technological development in this country contribute to opportunities to promote this product to your potential customers?

Part Two: 8000 – 1000 words

Based on your previous research about the country’s economic development, the board has asked you to evaluate financial risks in doing business in this expanded marketplace. Competitive advantage is something that needs to be explored in this new market with the best possible implementation of strategies to differentiate a new product among new customers. In addition to strategic alliances, joint ventures, and other partnership opportunities, some companies prefer to operate within the selected country’s infrastructure versus from the home country’s headquarters.

As part of the evaluation, look at 3 international marketing models relative to your product. These include ethnocentric, geocentric and polycentric models.

This proposal will look at two sections: (1) international business model and strategy considerations, and (2) pricing strategies.

Include the following information in this proposal:

International Business Model and Strategy Considerations

• Describe 2 reasons why your company’s product should be introduced in this particular country.
• Research and describe the 3 international business models’ 3 dimensions—polycentric, ethnocentric, and geocentric. For more information, click here: http://www.businessmate.org/Article.php?ArtikelId=12
• Research and explain an international business strategy that can be applied to your company. For additional information, read more about these strategy options here: http://www.businessmate.org/Article.php?ArtikelId=13. Discuss why this is the best international strategy for your particular company and product.
• Decide which one could work best for gaining comparative advantage with your company’s product in this new market. Comparative advantage occurs if the country or company experiences the lowest opportunity cost in producing the good. Justify why this model is best for your company’s product.

International Product Pricing

• Research and explain 2 pricing strategies that would help your brand be as visible as possible in the new market.
• Explain how you will incorporate the pricing strategies into your promotional plan that you are working on next week.

Part Three: 2000 – 2500 words

Add the marketing plan section, which should include the following:

• Identify 1 promotional strategy and advertising message that you recommend to differentiate your particular brand.
• Establish where the product will be available, naming at least 3 distribution outlets, with one being an online storefront.
• Develop the pricing strategy.

Develop your client’s international marketing plan. It’s time to polish the international marketing plan. The plan will include the following sections:

• Executive Summary: This summarizes major points of the plan.
• Introduction: Include a brief explanation of the company, product, and the country chosen for global expansion.
• Cultural Analysis: Briefly describe how the product fits your selected country’s culture.
  • Include the following information about expansion into your particular country:
    • Geographic Research
    • Target Market Population and Demographics
    • Economic Research
    • Legal Research
    • Political Research
    • Government Considerations
    • Language Considerations
• Competitive Analysis: Include information about the brand’s competition.
  • The 4 Ps of marketing
  • Industry information
• Marketing Plan
  • Marketing Objective
  • Global Positioning Strategy
  • Product Differentiation
  • Advertising and Promotional Strategy
  • Distribution Strategy
  • Pricing Strategy
• References and Appendices

Part Four: 500 words

• Evaluation
  • Measuring Effectiveness
• Final Recommendations
  • Conclusion