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McDonald’s is a force to contend with both domestically and
globally. The company has been a success story world-wide because of its focus
on marketing details and because it plans globally yet acts locally.
Choose a
doughnut/cinnamon bun/bread company with presence in two global markets. Access
the two countries’ specific Web sites for the product you wish to discuss.
List
the differences in product offerings in these 2 host countries and then
compare same to home based productGo
to your company’s Web site in the 2 countries and discuss the
promotion/advertising that is done there. Is it different or the same as
the home base advertising? Explain.
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