Write a brief assessment (3 pages) of Case 17 found in the text. Pay particular attention to the following questions:
17 Haier Group: Internationalization Strategy
- What are the main features of Haier’s internationalization strategy since the early 1990s?
- How does Haier’s internationalization strategy differ from the pattern of international development typical of Western enterprises?
- How successful has Haier’s international strategy been and why?
- What are the principal features of Haier’s management system? In what ways do Haier’s principles and methods of management differ from those deployed by Western companies? What lessons might be drawn (a) by other Chinese enterprises, and (b) by Western enterprises?
- What recommendations would you make for Haier’s continuing success as a global leader in the appliance industry?
You are not required to use outside resources for this assignment. If you choose to use any resources besides your text, you will need to include citations and references in APA format, but if you choose to use just what you have learned from your text readings this week in response to the case, you will not need to include those references.
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