Unlike an ad message created for one market and then used in another market, global marketing is created for a worldwide audience. Is there a connection between brands that are known throughout the world and global advertising? Does global advertising help to create global brands? Or does the creation of a global brand make global advertising possible? Which comes first? Explain your answer and give examples.
By Sunday, July 5, 2015, submit your responses to the appropriate Discussion Area. By Wednesday, July 8, 2015, comment on your peers’ responses with value-added comments that demonstrate your level of learning/understanding of the course material. Do the suggested reasons support the position on whether global advertising creates global brands / global brands make global advertising possible? Are the examples appropriate and do they support the argument?
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