Activity Instructions
Submit the Integrated Global Marketing Case Study assignment. This assignment is made up of revised and improved versions of the following final project components you previously submitted:
Unit 1, Assignment 1: Company Selection and Overview.
Unit 2, Assignment 1: Company’s Use of Information Sources.
Unit 3, Assignment 1: Company’s Market Segments.
Unit 5, Assignment 1: Company’s Integration of Marketing Communications.
Please do not simply cut and paste what you previously submitted. Instead, use the self-reflective notes you created for Study 2 in Unit 4 to help you piece together and enhance each component of the project. Ensure that the individual pieces flow together seamlessly and that each paragraph of your essay has a clear topic sentence and main idea. The instructor reading your project can clearly see how you not only built a case study after carefully selecting a company from the real world, but also how you analyzed it based on some key competencies that are relevant and crucial to understanding integrated global marketing.
Other Requirements
- Written communication: Written communication is free of errors that detract from the overall message.
- APA formatting: Your essay should be formatted according to APA (6th ed.) style and formatting.
- Length: 8–10 typed and double-spaced pages.
- Font and font size: Times New Roman, 12 point.
- Once Accepted I will email all of my assignment as a reference
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