Description:
Deliverable Length: 3–5 pages minimum
Course Objectives:
Integrate concepts from previous lower division classes into a comprehensive project
Apply hospitality concepts to a real world scenario.
Identify, analyze, and apply hospitality marketing data
Assignment:
The marketing plan provides the strategy and goals for identifying and reaching a group of market segments. This statement is a blueprint for securing and increasing sales by tactical action steps, which can raise awareness, develop interest, and persuade potential customers to buy specific products and services.
Develop a marketing plan for your business.
Include the following elements in your marketing plan:
Define and quantify your target market.
Complete a marketing and sales strategy.
Complete a competitive analysis.
Include a SWOT analysis.
Please submit your assignment.
You will be graded on the following:
Standard
Percentage
Adherence to deliverable length, proper grammar, and APA format. Properly cites all outside sources, including demographic information.
10%
Student defines and quantifies the target market.
10%
Student provides an overview of the product/service mix.
20%
Student outlines marketing/sales strategy.
20%
Student conducts a competitive analysis.
20%
Student conducts a SWOT analysis.
20%
Total
100%
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