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INTB 605 University of Leeds Fishing Industry in New Zealand Business Strategy Report

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Template provided. Each section has a specified word limit, 200-500 words. In

addition, students are required to provide appendices and references to support

these sections.

Submission Turnitin on Blackboard

Requirements Scenario: As an individual consultant, you have been hired by a group of

investors to investigate a New Zealand industry, and report back on whether you

would recommend they invest in this industry. Hence, the purpose of this report

is to highlight the key opportunities and threats facing the industry, and to

provide an informed investment recommendation.

The industry you will analyse will be provided by your workshop lecturer. Only

analyse the industry provided. You will use the frameworks learned over the first

3 weeks of the course to analyse this industry, using the process practiced in

Workshops. You will write-up your analysis on the provided template, which will

require you to draw conclusions based on your analysis using each framework.

The template will require you to write in concise paragraph form.

Please see Blackboard and your Workshop Lecturer for additional requirements

for this assessment.

Important notes:

  • This is an individual assignment. However, as you will be working on the

same industry as other members in your student group, you may choose to

engage in some exchange of research and brainstorming with other students

(but this is not a requirement). Although exchange of research and discussion

may take place, as this is an individual assessment, submissions must feature

original wording and students must ensure they do not plagiarise each other.

Instances of students handing in the same text will be taken very seriously,

and referred to AUT Academic Integrity Committee.

  • You have access to the same information that is available to a professional

consultant, e.g., market intelligence databases, company reports, media

reports, industry trade publications, etc. You are producing a high-value

report that will highlight future opportunities and threats that investors will

need to consider. Information based on the past and present is of much less

value than well-supported credible data about future trends. 

  • A large portion of the marking of this assessment is based on your ability to

source and analyse quality data. Analysis drawn from blogs, miscellaneous

websites, and other analysis will be heavily penalised. You must, therefore,

demonstrate your ability to gather information from sources, and decide for

yourself what this means for the company – students who demonstrate this

ability will score much higher than those who are simply summarising others’

analyses or findings.

https://drive.google.com/drive/folders/1nlnfeyHIw1tOP2Lt1XZ_Td6jeIAsSylr?usp=sharing

https://drive.google.com/file/d/13RLhoVN3eOUsW-cAeyjhO_MvpM-NHCGg/view

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