Innovation Project BA 1101

Innovation Project

BA 1101

Companies worldwide are continually challenged with the need for sustainable growth in order to improve their bottom line and keep investors and stockholders happy. These companies utilize internal expertise as well as consider acquisitions and mergers to accomplish this growth. Examples range from Whole Foods adding a Tap Room, Amazon developing a drone delivery system, and Walt Disney adding a Harry Potter theme park.

Project Idea: The Intrapreneur

Task: Each student will adopt one of the companies listed below (only one person per company) and creatively develop a strategic business unit (SBU) in order to improve the health of the company. You should consider your major and include the perspective of your major.

Students will use the provided outline/rubric (see below) that considers each relevant topic studied in BA 1101. This project requires further researching and exploring topics in the business school curriculum including accounting/finance, information technology, operations, human resources, marketing, global business, and more.

Step 1: Provide the instructor with your choice of company. Begin doing secondary research on your company. (See instructions on the DB)

Step 2: Conduct necessary research about the chosen company to better understand the health of that company. This should include company history, current situation, and financial status.

Step 3: Develop an idea that will impact the growth of the company. Detail the idea and how it will need support from and affect the other areas of the company (accounting, IT, HR, marketing, etc.).

Southwest Airlines

IBM

Wal-Mart

Whole Foods

Costco

Red Cross

General Electric

Sony

Hilton Hotels

Norwegian Cruise Lines

US Army

Marriott Hotels

Ariat

Lands End

DSW

Mercedes

Toyota

Tiffany’s

Revlon

Proctor and Gamble

Cesar’s Casino, Las Vegas gaming assistants or tutorials, possibly an app

Target

Pottery Barn

Barnes and Noble

Walgreens

Budweiser

Yankees (baseball team)

Converse

Aeropostle

Harley Davidson

CocaCola

Papa John’s

Disney

Regal Cinemas

Microsoft

Amazon

Sodexo

Virgin Galactic

ImBev

BA 1101

Outline and Rubric

Internal Report to the CEO

Proposal of New SBU

4 pts Cover sheet, Table of Contents with page numbers, all pages numbered, headings for all sections, proper spelling, grammar, and capitalization.

1. Executive Summary (8 points)
   1. Introduce Company
   2. Introduce Idea/SBU
2. Company Overview (8 points)
   1. History
   2. Current Situation
   3. Financial Status (include financial statement found through secondary research)
3. New Idea – Strategic Business Unit (8 points)
   1. Outline of Idea (clear, concise, complete)
   2. Production of Product/Service
   3. Operations (where, when, how)
4. Marketing (8 points)
5. Human Resource Implications for New SBU (8 points)
   1. Management model
   2. Personnel (can you use current or will expansion be necessary)
6. Financial Implications (8 points)
7. Global Business Implications (8 points)

Marketing Mix (4Ps) ; include E-marketing, web presence; social media.

Estimate of potential revenue (make sure to use proper terms)

How will this apply to the company’s global market; include cultural aspects.

4 points: Proper Citations (at least five)