Cemex is a global producer of cement and ready-mix concrete products. Headquartered in Monterrey, Mexico where it was founded nearly 100 years ago. It is now located in more 16 countries from Latin America to Bangladesh, Egypt and Indonesia. It says it is committed to running “an efficient and profitable business while caring for the needs of our environment and our communities.” It maintains a Web site (http://www.cemex.com/index.asp) in both English and Spanish. Explore it and answer the following questions:
- What do you think are Cemex’s mail goals for its Web site? Does it provide any value for the company? Why or why not?
- Cemex’s Web site contains a great deal of information about its views on social responsibility, the environment, and its relations to its communities. Do you think these views can be useful for potential customers? Why or why not?
- Suggest improvements for the Cemex Web site, explaining how these changes might help Cemex achieve its business goals.
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