The report should be no more than 3,000 words in the body of the report or roughly 10 pages. This means that if you have done more work than can be included in 3000 words you should include the work in Appendices (which will not count towards 10 pages or 3,000 words). We will have more to say on this in the Seminars this weed
- You must experience and learn about successfully managing innovation by closely examining a major innovator
- You will choose a company to establish this question: What will it take for the innovator (i.e. the company) to best manage the innovation? You will choose an innovator from the following countries: China: DJI Science and Technologies
- You will not study innovation broadly defined, including topics like ‘green innovation’, ‘lean start-up’ or ‘value chain innovation’. Rather you will study a focal innovation by a focal innovator.
- You must identify what it will take for the focal innovator to be successful in the future; and this would involve consideration of what has made it successful and what will make it successful. We will provide you with specific guidelines and examples for the outline of the group project under separate cover that will be on Moodle.
- You must substantiate your arguments with evidence that is relevant to the prospective success of the innovation. You will use the governing idea (see Barbara Minto’s book, the Pyramid Principle) to state your case and you will use the Business Model Canvas (by Strategyzer) to organize your arguments
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