It has to be a case about a company whose actions allegedly had negative health, environmental or social impacts. This is why the company was either sued by an individual or a group of persons or an institution at some point or allegations were made against the company by pressure groups (i.e. NGOs, activist groups). You have to explain how it used the “??????? ????????” to tackle the problem
Para 1: Summarize the case [200 words]
Para 2: Connect the case with appropriate theoretical discussion. Explain
why you think the case fits into the “defense strategy”. [200 words]
Para 3: Do you agree with the company’s response to the criticism or do
you think they should have adopted a different strategy (Reaction, Accommodation or Pro-action) ? Justify your
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