In this research paper, you will be preparing a report on the size, location, purchasing power, and market potential for the three largest minority target markets in the country—Hispanic Americans, African Americans, and Asian Americans.

In this research paper, you will be preparing a report on the size, location, purchasing power, and market potential for the three largest minority target markets in the country—Hispanic Americans, African Americans, and Asian Americans.

1. Introduction
2. Part 1: Three Target Market Summaries (Total 66 pts.)
   Each answer below must include a citation using the direct URL where the information was found.
   1. Total numbers in the U.S.
   2. Percent of the total U. S. population
   3. Rate of growth
   4. Average household size
   5. Average age
   6. % with college degrees
   7. Average or median income levels
   8. Geographic location(s) – metro, states, etc.
   9. Brands that have higher than average purchase for each group
   10. Identify specific products which have above average usage for each group
   11. Best media to use to target each group
3. Part 2: Business Potential Summaries (Total 18 pts.)
   For each target market group, write a minimum of two, but no more than four paragraphs, evaluating and summarizing the overall business potential in the United States. This is not to be an “industry” specific or “marketer” specific analysis. The purpose is to evaluate for the entire United States.
4. Bibliography and Citations (Total 4 pts.)
   • Bibliography: Criteria include credibility, date of resources, and bibliography format
   • Appropriate use of Citations

Overall Grading: Writing analysis (Total 12 pts.)

• Proper use of thesis statements, paragraph, and sentence structure
• Proper utilization of grammar, including punctuation, spelling, subject, and verb usage will be analyzed.
• In order to earn all 12 pts. the paper must be error free.

Not all information on each market will come from just one source. I recommend you use the resources available through the Stafford Library. This gives you access to a wide variety of accurate online sources for your research. In addition, you will need to access more than one website for each market. All of the information below needs to be included in each report. Be sure to cite all information that is not common knowledge and provide a bibliography at the end of the paper. You may use APA or MLA. Your citations must include a direct URL to where you found the information. For example: http://www.census.gov/newsroom/facts-for-features/2016/cb16-ff01.html, not http://www.census.gov.