Visit the Raley’s website. Return to the site as many times as you wish so that you get a full sense of how this company operates online. Raley’s website
Focus entirely on the retail environment Raley’s creates on its site.
Focus on the merchandising techniques used to encourage consumer buying.
Ask yourself:
1. How does Raley’s emulate an in store shopping experience for viewers of this site? Consider graphics, arrangements of content, displays, and colors. How is featured merchandise presented?
2. How navigable is this site? How well are things (as though signage in the store) labeled? How easy is it for shoppers to find what they want in a reasonable amount of time?
3. What particular aspects of this help help—or hinder—shoppers?
As a supplement to your experience with retailing practices this week and as a way to bring concepts of our text more fully to real life for you, have a look at these four short videos that examine specific retailing practices. Explore and enjoy!
- See what’s behind the layouts of stores.
- Find out how things are put in specific places on shelves and aisles.
- Explore why Costco does as what it does.
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