Choose an organization with which you are familiar.The Company I chose is the Keller Williams (KW) Real Estate Company in Houston, TX.
Write a 700- to 1,000-word (No more than 1000 words) paper in which you review the impact of consumer behavior on this organization’s marketing strategy.
Review and evaluate a specific example of how this organization utilized its knowledge of consumer behavior to adjust its marketing strategy.
How did this organization figure out what its target market wanted?
How was the organization’s marketing strategy (product, price, distribution, promotion, service) impacted by consumer behavior?
Format your paper consistent with APA guidelines.
Use header, headlines to identify all the questions asked above, and in-text citations according to the APA Format.
References minimum 2 peer reviewed references and In-Text Citations.
Please read the attached file to meet all the assignment’s guidelines about this paper.
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