Imagine you work for a consulting firm and you have been asked to present a business strategy to a small business owner. The business has been struggling to make a profit the past two years, and you are trying to understand what could be done to increase sales and attract potential customers.
Using the environmental factors of a business covered in the course textbook Understanding business, research an industry of your choice and describe the major changes that have been or are currently occurring in that industry.
Create a 7- to 10- slide, multimedia-rich Microsoft® PowerPoint® presentation with speaker notes in which you:
Identify several key business strategies that the business should consider.
Compare the business strategies selected and determine which would be the most useful for the current situation.
Identify what impact each environmental factor has on the business.
Explain how a change in each one of these factors could have an impact on the business.
Select two business strategies that could be used to capitalize on trends you identified in your research.
Determine the metrics that the business should use to evaluate the selected business strategy for effectiveness.
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