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Identifying the Marketing Vehicles Questions

Daniel Kevins

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  1. Complete the Marketing Vehicles Table, identifying the marketing vehicles you will use to reach your customers.
    • Be sure to include the cost of each marketing vehicle.
    • Add any additional notes under the table.
    • Delete the italicized examples.Marketing Vehicles TableMarketing VehicleFrequencyCost/MonthExample 1Social Media: Facebook and Instagram2–3 times per week$600 per monthExample 2TV Stations: Local Station, WTC1 time per week$1,000 per monthExample 3Free Samples2 events$500 per month               
      1. Copy and paste the Marketing Vehicles Table into the discussion area.
      2. Complete the Setup worksheet in the Business Plan Financials Excel Template according to the instructions
      3. in the guidelines.You may also find Stephanie Morrow’s article on how to set up a marketing budget, Cost of Marketing: What Is the Average Budget?, helpful to complete this discussion   
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Daniel Kevins

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