For this project, you will be conducting an in-depth issues management assessment for the organization and the issues that could affect the organization’s internal and/or external reputation that you identified in Module 2.
You should follow the recommendations for building an integrated issues management process from the Institute for Public Relations as a guide for formatting the final issues management assessment. Your final project should meet these requirements:
Include a cover letter to pitch the proposal effectively.
Produce a professional-quality piece of work (i.e., APA formatting is not required, aside from the reference page; this should be a professional report).
Ground your proposal with the appropriate strategic communication, reputation, and public relations materials and concepts discussed in this class.
Incorporate both conceptual and applied research to support your assertions (a minimum of 5 peer-reviewed sources and an additional 3-5 quality professional, current events/news, or assessment resources should be included)
The entire report should be 8-10 pages (excluding the cover letter, executive summary, campaign samples, and references)
Incorporate effective tables or figures to present key information.
Include at least 2 samples of materials that would be disseminated as a result of your project.
The overall project should address the issue of service not being committed as promised. The company misses stops which is not what is promised to their customers. I want to address these issues and solve this problem that would affect the company brand name.
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