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IBU 430 Cuyamaca College Marketing Survey of Global Business Paper

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SIGNATURE ASSIGNMENT IBU430, Survey of Global Business

  1. How does national culture affect international business? List and explain Hofstede five-dimensions model currently used to assess the impact of culture on international business. Focusing on the US and Japan, illustrate how Hofstede’s dimensions apply in each country. How are Hofstede’s dimensions reflected in observed managerial behaviors like management style, gender roles, risk avoidance, entrepreneurship, etc.
  2. List and explain the entry modes available to a firm as it contemplates setting up cross-border operations.
  3. What is the role of expatriates in international business? How has this role changed recently, due to, among others, reduced communication and travel costs, and the increased empowerment of international subsidiaries?
  4. Firms face the crucial question of competing on costs or differentiation. Explain the four strategic approaches taken by firms when competing in overseas markets depending on whether their product is a standardized industrial good or one that needs significant adaptations to serve local needs.
  5. Provide facts, figures, statistics, tables, graphs, charts, etc. as well as references or any type of quantitative support for your answers. Please use APA format to answer your questions. 

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