Submit a presentation (PDF of PowerPoint, 8 slides in presentation style with Speaker Notes – Post a PDF showing the slides and speaker notes) answering:
What Is the Best Type of Marketing Research?
1. Many marketing researchers have their favorite research approaches or techniques, although different researchers often have different preferences. Some researchers maintain that the only way to really learn about consumers or brands is through in-depth, qualitative research. Others contend that the only legitimate and defensible form of marketing research involves quantitative measures.
2. Take a position: Marketing research should be quantitative versus marketing research should be qualitative. Submit in presentation form.
Include:
- Title slide
- Introduction slide
- 4-5 slides covering response to the questions
- Speaker notes on all substantive slides.
- In-text citations where needed on the slides and/or in speaker notes.
- Conclusion slide
- References slide in APA 7th Edition Guidelines
Also for potential full credit, support your answers to each question with a real-world example
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