I’m uploading my first paper where I had to do a SWOT. Company name is identified in paper.
I’m uploading the Assignment 2 criteria along with the rubric. In this paper has two sections. 1. Marketing Plan & Sales Strategy (MS Word) and 2. Marketing Budget (MS Excel worksheets template-attached) This tab in the worksheet is “MktBudj”
I have to:
1. Define your company’s target market.
2. Assess your company’s market competition.
3. Clarify your company’s message using the the Five F’s: Functions, Finances, Freedom, Feelings, and Future).
4. Identify the marketing vehicles you plan to use to build your company’s brand.
5. Format your assignment according to these formatting requirements:
- Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise.
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA (version 6) or school-specific format. Check with your professor for any additional instructions.
Again, I’m uploading my first paper to use as a reference to be used to complete assignment 2. The assignment 2 criteria with the rubric, and an EXCEL spreadsheet with the required statements to complete assignment 2.


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