1. Choose a large CONSUMER GOODS Manufacturer or Retailer.
2. Analyze the industry that your company is in. This requires research in Business
Periodicals, Trade publications, and the Annual Report.
a) What are the company’s target markets?
b) What are the areas of growth? (Look at Datamonitor for a SWOT analysis)
3. What changes has your company made to appeal to these growth areas?
(i.e. International Expansion, New branding for new markets, Expansion or
Deletion of departments, New Promotions, Price Adjustments) BE SPECIFIC.
4. Make 2 specific and comprehensive suggestions, based on your research that will
make your company more competitive in the future. This is an important part of the paper. Make sure your suggestions are supported by research.
Bibliography and Citations Required
Minimum of 4 Sources including 2 business periodicals
Approximate length: 6 pages
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