Instructions for Completing the Final Project: Milestone 3 | Campaign Recommendation Worksheet
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- Delete these “Instructions” and all instructions within worksheet before submitting for grading.
- Ensure all information is complete in the heading area of the worksheet before submitting for grading.
- Save completed worksheet with your last name in the filename and MKT265 Milestone 3
- EXAMPLE FILENAME: Lynch_MKT265 Milestone 3
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MKT265 Final Project: Milestone 3 | Campaign Recommendation Worksheet Campaign Manager Name: ______________________ Brand or Product Name: ________________________ Campaign Name: ______________________________ Duration of Campaign: _________________________ |
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Campaign Elements |
Explanation and Expectations |
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Campaign and Brand Personality |
Brand/Product Name: [Enter Name Here] Brand/Product Personality: [Single space definitions, descriptions and justification here.]
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Target Audience |
[Single space target audience with justification here – include full citations of references used at end of document] |
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Competition And Research |
Competition [Single space describe and support your selection of two (2) direct competitors here. List each competitor below in the bulleted area] Direct Competitor 1: [State Competitor 1 here] Direct Competitor 2: [State Competitor 2 here] Research [Single space describe your general research strategy for learning more about each of your identified direct competitors.] Secondary Source 1: [Identify, analyze, and justify your source selection and explain what information you gathered and will help inform your decisions regarding your campaign.] Secondary Source 2: [Identify, analyze, and justify your source selection and explain what information you gathered and will help inform your decisions regarding your campaign.] Secondary Source 3: [Identify, analyze, and justify your source selection and explain what information you gathered and will help inform your decisions regarding your campaign.] Secondary Source 4: [Identify, analyze, and justify your source selection and explain what information you gathered and will help inform your decisions regarding your campaign.] Secondary Source 5: [Identify, analyze, and justify your source selection and explain what information you gathered and will help inform your decisions regarding your campaign.] |
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Campaign Objective |
[Single space state a single campaign objective and list the KPI’s you will monitor to assess the success of your campaign.] |
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Message Strategy |
Campaign Name: [Enter Campaign Name Here] [Single space describe your campaign message detail with as much detail as possible in terms of the message strategy/strategies you will use. With each strategy, provide examples of content elements you may include in your digital campaign to support each strategy] o |
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Digital Strategy |
[Single space summarize your digital strategy by stating the digital platforms you are proposing to use to achieve the objective you have outlined and justifying each selection by explaining why each can help you achieve the objective.] Digital Platform 1: [Enter Platform Name Here] KPI 1: [State KPI and how it will help you assess if your campaign objective is being achieved] KPI 2: [State KPI and how it will help you assess if your campaign objective is being achieved] Digital Platform 2: [Enter Platform Name Here] KPI 1: [State KPI and how it will help you assess if your campaign objective is being achieved] KPI 2: [State KPI and how it will help you assess if your campaign objective is being achieved] Digital Platform 3: [Enter Platform Name Here] KPI 1: [State KPI and how it will help you assess if your campaign objective is being achieved] KPI 2: [State KPI and how it will help you assess if your campaign objective is being achieved] |
References
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