I am taking MKTG 4700 this Semester and the Core of the Class is writing a cohesive and rigorous business related research paper, preferable in the concentrations of marketing or management. There must be data available to support as some statistical analysis will be required using Excel.
What are your thoughts on what a good research question/topic would be? It is only about an 8 week Course, so some Research methods would be impractical i.e. interviews.
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