I’m working on a marketing writing question and need guidance to help me learn.
Discussion Questions Part I (1 page)
https://blogclowbaack.net/2019/01/15/altruistic-pr…
- Watch the Bombas video. How might it affect consumer buyer behaviors (including the stage in the purchasing process that would be most affected)?
- Read the CNN story. How might such positive publicity influence consumers to try the product. What role would the quality of the socks as advertised play in consumer purchasing decisions?
- Watch the 4Ocean video posted on the website. How is it designed to influence consumer buyer behaviors?
- Read the Forbes 4Ocean story. How does the product line offered by 4Ocean differ from the Bombas socks approach? Which do you think has a better chance of succeeding over time? Why?
Discussion Question Part II ( 1 Page
https://blogclowbaack.net/2020/09/24/spokesperson-…
- Beyond public relations statements, should a company take more action against this type of abuse, or would it simply magnify the problem?
- What is a company’s ethical responsibility in this situation?
- Milana Vayntrub has continued to portray Lilly in AT & T advertisements. What impact will this circumstance have on the company’s marketing program, short and long term? Consider the company’s response to the harassment when forming your answer.
0 comments